The not new New Beetle was unveiled in New York City last week.  Yes, you read that correctly. A new VW Beetle was revealed with the sole purpose of proving that it was NOTHING like a VW Beetle.  Klaus Bischoff, VW Design Chief,  was tired of the Beetle’s flower power image and the fact that 61 percent of New Beetle purchasers in 2010 were women. Blech!

Take that bud vase off that dash. No flowers for you.

You can only order the not new New Beetle in Black (and eventually red and white) No more fun colors for you!

Gone are the circular headlights that looked so much like eyes with droopy lids women would dare to put eyelashes on them. No more fun for you!

I owned a 1973 Super Beetle named Howard, a 1979 VW Beetle Convertible named Marge and a 1999 VW New Beetle named Toonces. I am…..was the Beetle’s target audience. Apparently no more.

This is perhaps the weirdest business strategy I’ve ever heard of. Clearly a loyal audience was established, so let’s destroy it.

The not new New Beetle isn’t a horrible looking car, but all the charm and quirkiness we loved has been engineered out of it.

The only feasible reason for this strategy in my opinion? To make the VW Classic Beetle and the New Beetle (the old one) more valuable.

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