When I worked as VP Marketing for First Tech Credit Union (8 years ago) I changed the department sign to read “Cult-ivation.” I got a lot of crap for it. I realized marketing was dead. I was sick of a 99% failure rate on direct mail. I knew that to survive, we had to cultivate a group of like-minded people and serve them better than our competitors were willing to do.

Let’s cultivate….

Denise, Culture ConsultantDenise, Culture Consultant