When I worked as VP Marketing for First Tech Credit Union (8 years ago) I changed the department sign to read “Cult-ivation.” I got a lot of crap for it. I realized marketing was dead. I was sick of a 99% failure rate on direct mail. I knew that to survive, we had to cultivate a group of like-minded people and serve them better than our competitors were willing to do.
Let’s cultivate….

4 comments
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September 18, 2008 at 1:25 pm
Tom McWilliams
Denise
I am a 52 year newbee. After sitting through your workshop for the past two days I thought I would give it the ole college try and see if I am doing this blogging thing?
We had great time with you. We will have you back – don’t know why it took me so long to come to Mississippi. So please update your website
BTW finished the KK donuts on the way back home…….
Your the best
Tom Mac
September 18, 2008 at 2:45 pm
Denise Wymore
Tom,
You’re the best! And I just updated my website.
Saved the best for last baby! Love the KK.
Smooches,
D.
September 26, 2008 at 4:24 am
Janine
Way to go Tom! Never too old to learn new tricks. Learning them from Denise…All the better. Love it when my friends get to play together.
October 15, 2009 at 2:09 pm
Jeanne Bliss
Hi Denise!
Love the blog. Would love to reconnect!