When I worked as VP Marketing for First Tech Credit Union (8 years ago) I changed the department sign to read “Cult-ivation.” I got a lot of crap for it. I realized marketing was dead. I was sick of a 99% failure rate on direct mail. I knew that to survive, we had to cultivate a group of like-minded people and serve them better than our competitors were willing to do.
Let’s cultivate….
5 comments
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September 18, 2008 at 1:25 pm
Tom McWilliams
Denise
I am a 52 year newbee. After sitting through your workshop for the past two days I thought I would give it the ole college try and see if I am doing this blogging thing?
We had great time with you. We will have you back – don’t know why it took me so long to come to Mississippi. So please update your website
BTW finished the KK donuts on the way back home…….
Your the best
Tom Mac
September 18, 2008 at 2:45 pm
Denise Wymore
Tom,
You’re the best! And I just updated my website.
Saved the best for last baby! Love the KK.
Smooches,
D.
September 26, 2008 at 4:24 am
Janine
Way to go Tom! Never too old to learn new tricks. Learning them from Denise…All the better. Love it when my friends get to play together.
October 15, 2009 at 2:09 pm
Jeanne Bliss
Hi Denise!
Love the blog. Would love to reconnect!
December 5, 2012 at 12:24 pm
Kristen Cox
Denise, I just heard your presentation through the NCBA this afternoon and wanted to follow up and ask you some specific questions about whether the Net Promoter Score would be useful for what we want to find out, as well as some best practices around tracking marketing efforts for credit unions. I’d also be very interested to read more resources, articles or blog posts on successful social media strategies and/or from where you quoted the 99% failure rate of direct mail. We at Self-Help are doing some deep systems and operational analysis and thinking around our marketing efforts. Thank you!