I had a great day today. In the morning I got to speak to 112 employees of CPM Federal Credit Union. The CEO, George Lockwood is amazing. He made a video spoof of the Twilight Zone (their theme for the day), and let’s just say he showed up at the conference in his pajamas.

I spoke on branding (of course) but with a different twist. If brand is your reputation — then WE all have a brand. And the sum of our personal brands make up the culture of the credit union.

Good stuff. I love my job.

Then I went to the zoo (it was right across the street).

I made this little video on my MAC for you. Because I can. I love my MAC.

(Happy Birthday Kevin – my brother-in-law).