One of my favorite things to do when I travel is to ask my audience to describe their state in three words. By far, the winner is Wisconsin. Without hesitation, as if they had secretly rehearsed the moment, they replied in unison: beer, cheese, Packers.

Now that’s brand. It’s what you’re known for. Some states seem to have a bit of an identity crisis. But not Wisconsin.

I’m in California as I write this. California definitely has a brand. What three words describe Caleefohrneea’s brand (you have to say that like Arnold says it)

SIDE BAR: Please read my “It’s My Job” posting to see why I’m in a coffee shop with long pants on blogging instead of enjoying the sun…..