A focus on purpose.
July 19, 2007 in Uncategorized
Jack loves his Aunt Denise! Check out his shirt!
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July 20, 2007 at 11:56 am
Shameless self-promotion is acceptable. Exploiting children for the purposes of your shameless self-promotion, well, that’s a different story. 🙂
July 23, 2007 at 3:50 pm
Hey, if Umpqua Bank can do it with Lemonaire, why not Denise!? 🙂
July 23, 2007 at 6:54 pm
Lisa: Umpqua is doing something FOR children, not shamelessly exploiting them for their own greedy gain. Like Denise is.
July 23, 2007 at 7:26 pm
Greedy gain – that’s my new favorite phrase. Thanks Ron!
July 23, 2007 at 7:27 pm
Just another quick thought. If I have my nephew Jack sell lemonade IN the http://www.denisewymore.com t-shirt and video taped it maybe Umpqua would add it to their website???
That’s modern marketing!
July 25, 2007 at 2:36 pm
Ron: It wasn’t clear to me that Umpqua was doing something FOR kids with Lemonaire, either!?
July 26, 2007 at 12:12 am
I’m with you. Umpqua’s lemonaire is so amazing in that it doesn’t really push any product or follow any of the old rules of marketing. It’s simply entertaining and builds their reputation.
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Blog at WordPress.com.Ben Eastaugh and Chris Sternal-Johnson.
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