A tag line is a promise. One of the worst things a company can do is put a promise out there that you cannot deliver. Example: “We’re here for you!” (actual tag line of a credit union that is open Monday – Friday 9 to 5). So I guess it’s true. They are HERE for you while you’re likely at work.

I am sitting in the Lobby Bar checking emails. Our new friend Sid (the bartender) reminded us of Princess’ tag line – escape completely. He was chiding us for working during our holiday! I love it!

Have your employees ever used your tag line in conversation with your members?