Your logo is just one element of your brand. A symbol that will mean something over time – good or bad – because brand is your reputation.

My logo is a little over a year-old. My brand is 27 years old (okay, 45 and a half, if you want to know how old I am, but I’ve been in the biz for 27…..).

Anyway, I was visiting a favorite client earlier this week. I’ve spoken to their staff a couple of times. As I was walking through their employee lunch room I heard this gal say, “Hey, that’s the flying pig lady!”

That was a great moment.

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