I’ve been toying with the idea of “naming” my company. I always had this vision of being the next Tom Peters. You know, my name IS my brand.

But sometimes I’ll call a client and get screened by the receptionist. “May I please tell important person who is calling?” they will inquire, “Denise Wymore” I respond. “And who are you with?”…….um……me?

Tom Peters solved that by saying “The Tom Peters GROUP.” Of course, that would imply that he has a group. But I don’t have a group. It’s just me. And for those that have known me a long time, I don’t partner well.

So, I’m seriously thinking of calling my business Cult-ivation. Because creating a cult-like devotion to your brand (think Apple) is what it’s all about.