My friend Cheryl sent me this amazing quote yesterday:

“Company culture is determined from the top.  Ignore it, and it will spiral into bad morale, which is transparent to your customers.  Nurture it, and your metrics will prove it matters.  In short, culture eats strategy for lunch.” – Kevin Nolan, retired Affinity Health Systems CEO.

This is precisely why I have repositioned my brand to focus on culture. If you have a bad culture – marketing can’t help you.

Consider this:

If your culture SUCKS your members will market FOR you.

If your culture is FABULOUS, your members will market FOR you.