I live in Seattle and have been watching with some interest a campaign from Seattle Metropolitan Credit Union. They call it the 7 principles. Their take on the difference between a credit union and a bank. It’s important to note that they launched this PRIOR to the economic melt-down we’re experiencing.

They are trying to re-educate the world about credit unions. Not with the usual tired old rhetoric, “member owned financial institution” but rather with the founding principles. The seven principles.

Tomorrow they are going to create their own mini “run on the bank” by giving away $10 to 200 people and asking them what they would do for others with the $10.00.

It’s kind of a “pay it forward” focus group lalapalooza and it’s brilliant. Wow.

Thanks Seattle Metropolitan for inspiring us in these crazy times.