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My how Christmas shopping has changed. Used to have to fight for parking at the mall, only to enter the tunnel of hell. Screaming children, butchered Christmas songs, bad decorations, and picked over merchandise sold by surly sales clerks.

Yesterday was different. My niece mentioned over Thanksgiving that she could not find boots to fit over her calves (that would be a problem we both have thanks to years of careful breeding). Anyway, I dialed her up yesterday, said “Get online! I think I’ve found them!” Together we surfed the pages of Zappos.com for “wide calf” boots and found what we think will be the perfect pair.

I practically “one-clicked” ordered them (I’m a huge Zappos.com fan) and up pops this fabulous message – Arrives in time for Christmas and shipping is FREE!! Shut up! I’m telling my niece this and she says “How DO they do it?” Probably pad the shipping in the cost of the boots? Who knows – but it’s definitely a GOOD profit.

This morning I got an email from Zappos.com letting me know the boots are on-time to be delivered TODAY! I went to the UPS site and verified. They are on a truck – in transit! She should get them by 9:30am EST. That’s less than 24 hours from the time we surfed their site. AND there’s tons of snow where she lives (Massachusetts). WOW!

I get to meet the CEO of Zappos.com next month. I’ve been asked to speak at the Satmetrix conference with Tammy Gallegos from America First Credit Union AND Tony Hsieh will be key-noting with this presentation:

If the Shoe Fits: How Zappos.com is Transforming Online Shopping by Creating a Culture Powered by Service!

Word-of-mouth is it baby! If you’re not wowing your members today, you need to attend this conference!

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