Many people ask me about my flying pig logo.
What does it mean? Why did I choose it?
It does not mean “when pigs fly” as in “when hell freezes over” aka the impossible.
In fact, I adopted the flying pig as my logo to mean the exact opposite. Question everything. Why CAN’T pigs fly? We are only limited by our imagination.
Today I received this pig in an email message from my dear friend Gene Blishen. Gene’s a super smart guy and someone I greatly admire. The fact that he thought of me, remembered my logo and sent me this pig made me realize that I have become branded.
Brand is NOT your logo – it’s what it stands for.
Thanks Gene – you made my day!
I’d say Happy 4th of July but I doubt Canadians care about our day of fireworks, cook-outs and general drunkenness.
The 2020 Vision of Marketing 
2 comments
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July 16, 2009 at 7:16 am
Marlo, AVP of Marketing
Hi Denise, I love and follow your blog… got hooked since a CUNA conference you spoke at awhile back – maybe in Vegas? (can’t remember.. he he) And I’m also a Saturn owner so I’ve enjoyed your stories. Fortuneately I’ve continued to have an excellent experience (Saturn of Brooklyn Park ROCKS!) Anyway, I also adore your pig logo – especially the new one with the cute nose. Its a darn good brand. So I just had to share a book I keep at my desk when I need a little inspiration. It’s a children’s book called “Learning to Fly” by Sebastian Meschenmoser. Its about a penguin who wants to fly – how tragic is that? He’s even got the bird gene, unlike a pig who’s a bit further from the flying species. And like Hamlet, the same lesson applies – we’re only limited by our imagination. Thanks for the reminder about the power of imagination and branding.
July 16, 2009 at 7:26 am
Denise Wymore
Marlo,
Thanks so much for your comment. Somewhere in my many boxes of books, videos, CDs and have a Christmas cartoon called “A Wish for Wings that Worked.” It was the only animated work from the old Bloom County cartoon by Berkeley Breathed.
Your story reminded me of that cartoon. I’m sure Opus had something to do with my pig logo…….why CAN’T we fly? Especially in the case of a penguin? They have wings!!!