A focus on purpose.
December 7, 2009 in Inspiration, just for fun
When your credit union chooses a name like Innovations – you have to kick it up.
Oh man do these folks deliver. David Southall is the CEO (dude in the green scarf). Awesome.
Comments feed for this article
December 7, 2009 at 1:14 pm
Glad you like it..! courtesy of Raoust+Partners. Just goes to show the synergy that develops when a great client and creative minds come together.
December 7, 2009 at 1:16 pm
Olivier!! Now I KNOW I need to work with you….love it!
December 7, 2009 at 1:21 pm
Just wait ’til I share the youth branding concepts we’re working on…
December 7, 2009 at 1:30 pm
You’re branding yewts?
December 7, 2009 at 1:38 pm
They’re companion brands to our clients’ core market positioning (us ‘older’ peeps :). That way we can engage them more effectively. It’s all about packaging and relevancy isn’t it?
December 8, 2009 at 1:14 pm
December 10, 2009 at 2:16 pm
James Robert Lay
Ok… that effing awesome. No other way to say it. So happy to see a credit union doing something crazy, different and oh… did I say FUN!?!
January 3, 2010 at 7:34 am
Ask the Experts: “What Will Marketing Look LIke in 2020?” « The 2020 Vision of Marketing
[…] the future of marketing in the credit union space. Raoust & Partners are responsible for the Innovations Credit Union Lip Dub video, so I know they look at things differently. Here’s what they had to […]
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