A focus on purpose.
December 7, 2009 in Inspiration, just for fun
When your credit union chooses a name like Innovations – you have to kick it up.
Oh man do these folks deliver. David Southall is the CEO (dude in the green scarf). Awesome.
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December 7, 2009 at 1:14 pm
Glad you like it..! courtesy of Raoust+Partners. Just goes to show the synergy that develops when a great client and creative minds come together.
December 7, 2009 at 1:16 pm
Olivier!! Now I KNOW I need to work with you….love it!
December 7, 2009 at 1:21 pm
Just wait ’til I share the youth branding concepts we’re working on…
December 7, 2009 at 1:30 pm
You’re branding yewts?
December 7, 2009 at 1:38 pm
They’re companion brands to our clients’ core market positioning (us ‘older’ peeps :). That way we can engage them more effectively. It’s all about packaging and relevancy isn’t it?
December 8, 2009 at 1:14 pm
December 10, 2009 at 2:16 pm
James Robert Lay
Ok… that effing awesome. No other way to say it. So happy to see a credit union doing something crazy, different and oh… did I say FUN!?!
January 3, 2010 at 7:34 am
Ask the Experts: “What Will Marketing Look LIke in 2020?” « The 2020 Vision of Marketing
[…] the future of marketing in the credit union space. Raoust & Partners are responsible for the Innovations Credit Union Lip Dub video, so I know they look at things differently. Here’s what they had to […]
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Blog at WordPress.com.Ben Eastaugh and Chris Sternal-Johnson.
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