1. Steve Jobs. His reputation, his brand consistency, his black shirt.

2. Liver transplant and back. Seriously. He takes medical leave and still comes out with the iPad.

3. It’s gorgeous and thin, like Steve.

4. There is nothing like it. yet……..I’m sure that HP and Sony and all the rest are R & D’ing now. Ripping off and duplicating.

5. It’s really not that expensive.

Nice try haters. Apple wins again.

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