Today I made my last trip to Pop’s for my lemon curd scone and coffee. I decided to buy one of their sweatshirts as a memento of this trip. The Oregon Coast is filled with stores shlepping souvenirs – but I chose Pop’s. It cost $45.00 for a hoody. But I gladly paid it.

Rather than just taking my order and my money, on the first day they asked me where I was from – and I shared my trip with them. By my second visit, I was a regular. I got introduced to “Bob” their favorite customer and his dog.  I took pictures of their restaurant and placed them on Trip Advisor until they get their own website. I blogged about them. Their lemon curd scones will literally change your life.

As I was crossing the street to my cottage it hit me. I just did what my first book predicted. When you are truly branded, you create an experience so intimate that people will tattoo your logo to their body – or in this case, plunk down 45 clams to advertise for you.

The ladies at Pop’s are truly tattoo-worthy.  Is your company?

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