Today I made my last trip to Pop’s for my lemon curd scone and coffee. I decided to buy one of their sweatshirts as a memento of this trip. The Oregon Coast is filled with stores shlepping souvenirs – but I chose Pop’s. It cost $45.00 for a hoody. But I gladly paid it.
Rather than just taking my order and my money, on the first day they asked me where I was from – and I shared my trip with them. By my second visit, I was a regular. I got introduced to “Bob” their favorite customer and his dog. I took pictures of their restaurant and placed them on Trip Advisor until they get their own website. I blogged about them. Their lemon curd scones will literally change your life.
As I was crossing the street to my cottage it hit me. I just did what my first book predicted. When you are truly branded, you create an experience so intimate that people will tattoo your logo to their body – or in this case, plunk down 45 clams to advertise for you.
The ladies at Pop’s are truly tattoo-worthy. Is your company?
The 2020 Vision of Marketing 
7 comments
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March 26, 2010 at 8:21 am
Julee
Did you find out if they ship?????????
March 26, 2010 at 8:50 am
Julie Ferguson
Denise – Congrats on your accomplishment at the coast! I can’t wait to read your new book. I’m taking my family to Gearhart for my Mom’s birthday in May and all the extended family is coming out for the day to celebrate with us. I’ll make sure everyone stops by Pop’s for a scone. I can’t wait to try one!! Hope to see you when I’m in P-Town.
March 26, 2010 at 9:16 am
Denise Wymore
Hey Julee! No, they don’t ship. You’re going to have to come to Gearhart in July.
Hey other Julie! Thank you for illustrating what social media is all about.
Step One: Be good. Do something different and do it better than anyone else. Like the lemon curd scone.
Step Two: Create an experience that is memorable enough so people “talk” about it. In this case, blog.
Step Three: Rinse, and Repeat.
March 26, 2010 at 9:50 am
dbkayanda
I don’t know. If someone put the DB Kay & Associates logo on their skin, I actually think I’d get a restraining order.
But I’ll happily sell any of my wonderful customers a hoodie. I wouldn’t go a penny over $40.
dbk
March 26, 2010 at 1:14 pm
Jim Jerving
I believe you’ve written a best seller… if it is like your blog, it will fly off the bookshelves!
March 29, 2010 at 5:24 am
Thomas B
uhhhhhhh…I would have to say that my company is not tattoo worthy…but I am not at liberty to speak for the credit union. Thank you and good night.
Sign me, don’t ask cuz I will tell
March 30, 2010 at 9:08 am
Dwight Johnston
Congratulations, o dogged one. I’ve yet to start. BUT, now that you’re done with marketing, how about writing the great novel we all want to read – the one that takes us through the life of a good Catholic girl and her decline into inequity. That’s a best seller.