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I’m in New Mexico this week getting some much needed sunshine. Yesterday I decided to Yelp restaurants in Albuquerque. Yep, Yelp is now a verb like Google.

Currently ranked number four in the city of Albuquerque by locals and tourists alike is Pho #1. A vietnamese restaurant. I love Pho (which is pronounced Fuh as in WTF this is the best soup in the world!)

If you’ve never had Pho, you have not lived. It’s medicinal and aromatic and gorgeous healthy goodness. ¬†Since moving back to Portland, I’ve been on the quest for the best. My buddy Paul and my sister Daedre and I discovered a blog the Pho King. We too intend to invade this gastronimical world with fervor.

The Pho at Pho #1 is truly the best I’ve had so far. The reviews were spot on.

My point of this post, this could never have happened with traditional marketing. Not in Albuquerque, New Mexico where people travel for hundreds of miles to eat Hatch green chile and see the hot air balloons. Pho #1 couldn’t buy enough TV, radio or ¬†billboards to drive traffic to their place. But now that the people have spoken, on a Friday night, prepare to wait.

If you’re still campaigning (begging) for business by screaming on the radio about how good you are, or buying bus wraps and full page ads in the local rag, why not take a page from Pho #1. Be the best and let your customers market for you.

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May 2010