So I’m driving into work this morning listening to Pandora on my iPhone through my car stereo and something new happened. About every 3rd song a nice young woman comes on and says “Would you like to listen to Pandora without interruption? You can for only $36.00 a year. Just click on the button on your mobile device.”

My commute is about 45 minutes. I heard the ad about three times.

For just $3.00 a month I could listen interruption free. That’s good pricing. I signed up.

The psychology of parting with the value of our time turned into money fascinates me. So let’s look at the 3 dollar dilemma.

  • I will pay $3.00 a month to avoid commercials on Pandora for my drive in to work but
  • I will bitch about paying $3.00 a gallon for the gas I’m burning on that commute.
  • I won’t think twice about paying $3.00 for the cup of coffee I’ll buy at Starbucks on my way but
  • I resent paying $3.00 to get money out of an ATM to pay for my Starbucks.

I heard Bank of America is going to start charging for checking! Outrageous! Greedy bastards.

How can they charge people to have global 24/7/365 access to their money?

Would your members pay $3.00 a month for that convenience?