What is the average age of your membership? Around 48 if you’re anything like the national average.

What’s the average age of your borrower? Older? Most likely.

A couple of weeks ago I saw Bill Hampel’s economic forecast. It was bleak, as expected but one of the charts really surprised me. He predicts a sharp decline in loan-to-share ratios over the next few years. Now according to my math, they should start going up.

This year Generation Y outnumbers the Baby Boomer generation – the largest generation in American history. How can that be? Because the Boomers are dying. And those that haven’t died are paying their loans off – their borrowing years are behind them.

Generation Y on the other hand turns 28 this year, the youngest just got their driver’s permit (age 15). From buying their first car to their first home, we have 70 million opportunities to loan.

When the 75 million boomers were in their borrowing years life was good.

This is the “echo” of that boom.

Can you hear it?

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