Two words: Instant. Gratification.

Last week-end I was catching up with all the Hollywood gossip in People magazine and read a review of Jonathan Franzen’s latest book. I love him. Pulled out my Kindle and bam. Owned it.

Earlier this week I posted on the CUCallCenter blog the ROI on a social media journey. We posted this video, and sat back and watched the hits like it was, well television. Instant feedback.

Just now my niece texted me (during breakfast) that Netflix dances on Blockbuster’s grave with instant viewing of Battlestar Gallactica! Frakking awesome news.

Netflix gets it. When Blockbuster was still making people queue up on a Friday night to get the latest release and penalizing you if you did not drive BACK to the store within 24 hours to return it, the folks at Netflix were beginning to digitize all titles.

As my friend Brent Dixon said at the Credit Union Association of New Mexico’s Annual Meeting this year. Now means now. Not in five minutes or five days. Instant gratification. That’s what Gen Y expects. Is it reasonable? Sure. Better yet, is it possible? Of course.

Consider the primary financial indicator (or so most people think) the checking account. A royal-pain-in-the-you-know-what-to-move. And how have we addressed the issue? A switch kit that looks like a To Do list highlighting what a a royal-pain-in-the-you-know-what-to-move it is. Another glaringly obvious idiocy?  Being told I’ll have to wait 7 to 10 days to receive my Debit card. BUT, I can still get a pad of temporary checks instantly. Gen Y wants it now. Ten days is an eternity. They don’t even know HOW to write a check.

I’m going to go watch the BSG now. Frakking awesome.

So say we all.