Last week The Gap revealed their new logo.

More than 1,000 “friends” left disparaging remarks on their Facebook page.

Today Gap announced, the old logo would return. They took a page from the new Coke old Coke playbook. Oops. They didn’t know you loved their old brand so much.

Lessons we can learn from Gap:

1. If you change your name/logo and there’s no outcry from your members, you’re in trouble.

2. The logo is not your brand – but it is the symbol of recognition of your reputation. Gap had 20 years of solid reputation and a very basic logo. Why mess with that?

3. Be careful what you wish for – when you beg for friends on Facebook, you better listen to them.