More than 1,000 “friends” left disparaging remarks on their Facebook page.
Lessons we can learn from Gap:
1. If you change your name/logo and there’s no outcry from your members, you’re in trouble.
2. The logo is not your brand – but it is the symbol of recognition of your reputation. Gap had 20 years of solid reputation and a very basic logo. Why mess with that?
3. Be careful what you wish for – when you beg for friends on Facebook, you better listen to them.