If you haven’t see this video take 4 minutes and 26 seconds out of your day. 1,065,308 people already have:
I just bought the revised and updated book Socialnomics by Erik Qualman the creator of the video.
In it the author says:
People referring products and services via social media tolls are the new king. It is the world’s largest referral program in history.
Last week I blogged about OhioHealthcare FCU’s Next Top CU Member initiative.
They are $43 million in assets with a little over 8000 members. Today the CEO informed me that over 30,000 people have voted online.
The members (candidates) are spreading the world-of-mouth. One member emailed the CU:
I have Facebook, Twitter, Craig’s List, My Space, Super Poke Friends, and Frogs. No doubt thousands of friends who have now heard of a credit union.
How’s that direct mail campaign working out for you?
The 2020 Vision of Marketing 
4 comments
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December 15, 2010 at 3:46 am
bill butler
Denise – yesterday we had 11,000 votes come in! We had over 41,000 votes in total – campaign ended last nite at 5pm.
This whole idea came from our fall planning session – the board encouraged and challenged management to find a way to have our members featured in our marketing campaigns. The very next day Jaime Crooks was beginning the brainstorming process to build this very successful campaign.
It has been a wonderful campaign. The board and Jaime get all the kudos to the max.
I am now looking forward to leveraging the momentum we have gained.
Stay tuned.
December 15, 2010 at 5:59 am
Jaime Crooks
Regarding the Next Top CU Member promotion, the final vote tally was over 41,000 votes! One of the winners, who used a variety of social media, received more than 13,000 votes…another winner, who focused on Facebook, received more than 8,000 votes. (And our credit union, obviously, received thousands of hits to our microsite!) Social media works!
December 18, 2010 at 7:36 am
Glenn Coble
Yikes… Jaime, Bill and Denise, I’d better get my butt in gear. Call me.
September 3, 2011 at 4:41 pm
friv
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