If you haven’t see this video take 4 minutes and 26 seconds out of your day. 1,065,308 people already have:

I just bought the revised and updated book Socialnomics by Erik Qualman the creator of the video.

In it the author says:

People referring products and services via social media tolls are the new king. It is the world’s largest referral program in history.

Last week I blogged about OhioHealthcare FCU’s Next Top CU Member initiative.

They are $43 million in assets with a little over 8000 members. Today the CEO informed me that over 30,000 people have voted online.

The members (candidates) are spreading the world-of-mouth. One member emailed the CU:

I have Facebook, Twitter, Craig’s List, My Space, Super Poke Friends, and Frogs. No doubt thousands of friends who have now heard of a credit union.

How’s that direct mail campaign working out for you?