Yesterday I got my email from Netflix alerting me of their fee increase. At first I was a little annoyed but then realized what they are doing is not unlike the following:
Your cable company hiking up your rate because they can. Did I cancel? Hell no. I pay $75.00 a month for 600 channels – most of which are crap.
The gas station doubling the cost of a gallon in one year. Did I stop driving? Hell no. I’m an American, I drive a V6 sedan that only takes premium fuel.
My cell phone bill……it hasn’t gone up recently but let’s just say, I’m with AT&T. They don’t have to care.
So thank you Netflix for making me realize that you are a joy and a bargain. I will gladly accept my new monthly fee of $16.00. I am in season four of Dexter (only on DVD) and love to live stream stuff on my iPad.
Play on.
The 2020 Vision of Marketing 
4 comments
Comments feed for this article
July 13, 2011 at 5:52 am
Anthony Demangone
That’s a good reminder, Denise. People will pay a fair price for a good product. I think too often, though, many businesses just assume that you’ll remain a loyal customer. I never get that impression from Netflix. They always try to tweak and improve the model.
July 13, 2011 at 6:56 am
Denise Wymore
Anthony,
I love to get my red envelope in the mail. They are never late, once I lost a movie and fessed up – they shrugged their shoulders and said ‘It happens.”
They didn’t even charge me! I am their target audience.
July 13, 2011 at 6:34 am
Jimmy Marks
Good point, Denise – prices increase all over, and yes, sometimes we SHOULD make a stink. But Netflix is allowing you as many movies as you can watch and as many as you can download for $16? I can’t take my girlfriend to the movies for less that $20. And that’s ONE MOVIE! When I buy movies from my cable’s “on demand” menu, it’s $5 each. I certainly couldn’t do as many as I wanted for $16 – I’d only get three movies each month at that rate.
Netflix is an amazing company and they’ve really changed what you expect when you expect to rent a movie. But guess what? In order to be competitive and to meet demands for discs, they have to buy thousands and thousands of new releases, replace old discs every few months (or weeks, sometimes), appease the content platforms that they use to distribute streaming movies and shows, pay their workers, buy new warehouse space – that crap costs money. Look at it this way – your service is probably going to improve when this price hike hits. If it gets worse, THEN you can complain. But when you’re able to rent and watch every single episode of “The Wire” or the whole “Lord of the Rings” trilogy as often as you want, you are officially not allowed to bitch. Suck it up.
July 13, 2011 at 6:46 am
Denise Wymore
Yay Jimmy!
I couldn’t agree more and I’m amazed at all the press this has generated. You know what they say, “All press is good press,” and I can only hope that those 12 people who have never heard of Netflix get online and experience the love.