The McRib is Back.

I’m not much of a fast food junkie – and I’ve never been a big fan of McDonald’s but I have to say – I totally respect their McRib strategy. No one really knows why this has not become a regular item. But Facebook pages have lobbied to “bring the McRib back” and this morning on the news – yes on the news – the co-anchors were discussing the merits of the McRib.

Marta Fearon, McDonald’s US Marketing director admits that bringing it back every so often adds to the excitement. In the past they would only sell the McRib in certain locations. This time it’s at all locations until November 14th. Building in a sense of urgency.

So what can we learn from the golden arches?

• Having something unique and not making it ubiquitous has value.
• If it works – stick with it.
• Let your brand get hijacked.

Oh, and at only 500 calories and 26 grams of fat, it’s slightly healthier than the Big Mac.