You are currently browsing the daily archive for July 25, 2012.

My goal is to return to work next week. But I cannot do it without new brown sandals. So naturally I went to (on my iPad) this morning – and bam! Zappos has an App – for free. Installed it. Just when I didn’t think they could make spending money any faster or funner – they did.

Search by shoe.
Size 8
Sort by most popular (cuz that’s important to me…LOL)

And there they are! The perfect shoe. On sale.


Add to cart.
Where would you like to ship? (all of my previous shipping info in there)
What credit card would you like to use? (again, all my information stored from previous purchases)
Where should we bill this?

And then the most magical thing happened…..the shipping information. Little gold “VIP” coins started dropping from the sky (the iPad sky) filling the screen for a second and then the reveal. Because I am a VIP (spend a lot of money on shoes) I get free overnight shipping! Yay!

Complete purchase.

Now I just wait for the UPS guy. I’m on the front porch as I write this.

So – what can credit unions learn from this?

#1 – For god’s sake – didn’t I already GIVE you that information? I have a car loan with you, my mortgage, I’ve been a member for over 15 years and you STILL keep asking me who I am – where I work, live, etc…….why not take a page from Zappos and elegantly have me confirm that nothing has changed.

#2 – Reward my loyalty for crying out loud. Celebrate it! Thank me for my contribution to the co-op.

#3 – Give me my stuff now. Like my debit card and PIN. If I move my checking account (and all the baggage that comes with it) to your credit union at the very least I should walk out of there with an activated debit card. The chances that I will actually take the time to reset all of my bill pay, automatic deductions and most importantly my direct deposit – greatly increases if I don’t have to wait two weeks for my access device.

#4 – Give me an app for that. We live on our smart phones – and if I have to access your big ugly clunky website on my iPhone – fuhgetaboutit.

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July 2012