This is the message I sent to the staff of Del Norte Credit Union last Friday.
What you Do Matters
On my first day he told me “Denise, we are put on this earth to serve. And when you are serving others, and that can mean pumping tartar sauce in a cup, you are doing work that MATTERS.”
From that day forward I made a vow that I would always do work that mattered. And that’s why I love credit unions – we are here to serve our members, and if we’re not directly serving them we are serving someone that is.
Know that what you do, every single day at Del Norte, matters.
It’s been my honor to serve you.
And so there you have it. Today I begin a new journey as Co-Founder of PrincipleSix. The name comes from the sixth cooperative principle: Cooperation among Cooperatives. I truly believe we are better together. Our market share remains stagnant because we steal members from each other – not from the real enemy – big banks.
Oh, and I found out that members DO care that we are a cooperative. They might not use that word – but when you emphasize that you are local, not a bank, don’t charge ridiculous fees, have better service and give back to your community – it matters to them.
Will everyone in your marketplace care? No, of course not. But it’s a difference we need to honor. I have first hand knowledge of the success that can come from sharing branches, sharing advertising costs, and innovating to solve problems.
I am drunk with power, I just bought a $400 suitcase and learned that I can project Keynote from my iPad. Life is good.
Hope to see you soon.
UPDATE: Lesson learned. Just because the URL is available it does not mean the name is available. There exists a wonderful group of grocery store co-ops that call themselves P6 but registered their name is PrincipleSix. We talked with them – nice folks – and in the spirit of cooperation we have decided to not use PrincipleSix.
I am proud to announce that I am Co-Founder of 6th Story. Telling your credit union’s story using the sixth cooperative principle. Good stuff to come.