I have yet to meet a person in my travels that when asked “So what did you want to be when you grew up?” answered “A credit union employee.” And yet in my 34 years of adulthood I was blessed to be just that.

I have never considered myself to be a cog in a machine. A cube rat. Desk jockey. I will forever refer to credit unions as a movement – not a category. I publicly vowed that I would not let credit unions go down on my watch. And none of that has changed.

The big change in my life that my partner, friend and muse Matt Davis announced yesterday, is my move to Satmetrix. And to San Mateo, California.

I know what some of you are thinking. What? So let me say once and for all, Mark and I are still NOT married. Kidding aside, we are career people. We both chose years ago not to have real children – credit unions are our family and in may ways our children of the corn. A dysfunctional family to be sure. Mark loves working at SECU of NM. Cochiti Lake will always be our home. My office is going to be in California. United Airlines is my commuter tube.

Anyone who has heard me speak since 2008 or read my second book knows my devotion to Net Promoter Score. When my dear friend Rebecca Secor emailed me “You must read this book (The Ultimate Question) it’ll change your life.” Well, it did.

I have been steadfast in my belief that NPS is the missing link for marketers and business development. I mean how can you go tell the world how great your credit union is if you never take the time to find out, from the member/owners, if they agree?

Check it out. I get to manage the NPS community for the founders. If you have not already joined – come play with us – www.netpromoter.com. I also get to coordinate their conferences. The first one will be in jolly old London! I get to play in the sandbox with some of the biggest minds in the loyalty world.

Best part of my excitinb new world? The Member Loyalty Group is a Satmetrix client. Some really smart leaders (Baxter, BECU, San Francisco Fire, Educators (Racine), Addison Avenue and AmericaFirst) founded MLG 5 years ago. They brought the gold standard of NPS to credit unions. Today over 50 and counting have joined the fold.

Last year I found the following saying – it has been framed and sits in my home office. Now I get why it spoke to me.

I’m not worried about what could go wrong, she said. I wonder if I’m in a position where I could handle it if everything goes right.”Brian Andreas

Sent from my iPad

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